Joe Rubino, the creator of The Ultimate Self Esteem Formula begins to talk about the issue of cell memory. Cell memory as he puts it is the actual experience that the cells in our body go through when we are faced with some kind of ailment or condition. These memories are stored in our cells which they can recall when a similar experience crops up in our lives again. This usually results in a negative block that our cells put up in order to protect us from bad experiences again. Then he goes on to give an example and the example he gives is that of a cancer patient who relapses. Only his logic doesn't check out. By his explanation of cell memory our cells would protect our bodies from ever getting cancer again.